A pioneer in SaaS technology for transportation and supply chain management, LeanLogistics retained the services of Murdoch Marketing for supply chain marketing services over 15 years. During that time, we helped craft a brand promise told through virtually every channel, from traditional print advertising to web and digital to video thought leadership. Validation came in the form of marketing awards, sales and market share growth, product extensions, and more importantly, a relationship that continued to thrive through multiple management changes and three corporate mergers.