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Category

Writing

Creative Life Writing

What This Focus Group Taught Me

April 10, 2019 - by Tom Murdoch

I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…

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Communications Marketing Writing

How to Write, Optimize and Promote Blog Posts [+Checklist]

April 3, 2019 - by Murdoch Marketing

When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…

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Digital Public Relations Writing

How to Write Content That Doesn’t Flop

May 31, 2018 - by Jessica Meldrum

Whether you are writing a blog, a social media post, an educational article, or a press release, the end goal should be…

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Advertising Branding Communications Creative Life Marketing Writing

The Best Headline You Never Saw

May 18, 2018 - by murdochmktg

Being a writer is no cake walk. In fact, being a copywriter might even be a curse. I admire people who can…

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