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Category

Branding

Branding Digital Marketing

How To Ensure Digital Strategy Is Aligned With Brand Strategy

February 22, 2019 - by Murdoch Marketing

Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…

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Branding Marketing

11 Trends That Will Shape Marketing In 2019

January 30, 2019 - by Murdoch Marketing

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…

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Branding Marketing Promotions

‘Share a Coke’ Summer Marketing Campaign

June 29, 2018 - by Stephanie Bolhuis

One of my favorite summer marketing campaigns — Coca-Cola’s ‘Share a Coke’ campaign — has returned for its fifth consecutive summer with…

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Branding Technology Video

Market Your Brand With Facebook Live

May 24, 2018 - by Stephanie Bolhuis

As the world of video marketing continues to rise and evolve, so does the use of Facebook Live. Businesses are taking advantage…

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Advertising Branding Communications Creative Life Marketing Writing

The Best Headline You Never Saw

May 18, 2018 - by murdochmktg

Being a writer is no cake walk. In fact, being a copywriter might even be a curse. I admire people who can…

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Advertising Branding Life

Because Everyone Has A T-Shirt

April 12, 2018 - by Stephanie Bolhuis

We just got back from our family’s first official ‘spring break road trip’. 2,300 miles total with an equal amount of memories….

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