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Blog

Articles & News

Business Life Marketing

The Car’s Still There

January 7, 2020 - by murdochmktg

I drove Volvos for years; a somewhat cool, yet logical choice in cars. Then one day I tried to pass a garbage…

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Creative Design Graphic Design

Top Ten Logo Design Trends for 2020

September 30, 2020 - by murdochmktg

A major trend we’ve seen over the past few years is logo simplification – the removal of excessive elements from the composition….

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Creative Design Graphic Design

2020 Color Trends: The World’s Most Popular Colors

September 30, 2020 - by murdochmktg

Lush Lava, Aqua Menthe and Phantom Blue … To discover which colors are on the rise, the team at Shutterstock sorted through…

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Testimonial

“Murdoch Marketing has helped us project the right image. . . a marketing message that reflects the quality of our construction services. They lead the process, assist with strategy and develop the sales tools we need to compete and win more projects. We value their contribution to our success.”

April 20, 2020 - by murdochmktg

​Scott Nykerk ​​​​Lakewood Construction

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Testimonial

“I have worked with Tom Murdoch and his team for over 10 years. From day one, they have consistently delivered both messaging and creative that is always on-point. That’s not easy to do in general but especially with a complicated specialty like ours. Tom’s no-nonsense approach towards each project means they do not waste time or ask unnecessary questions. They just get it done. Their service is invaluable, and I don’t see a reason to use anyone else.”

December 10, 2019 - by murdochmktg

Denise S Business Development Hospice of Holland

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Advertising Communications Creative

Turns Out My Idea about an Idea Works Better than Just My Idea.

November 19, 2019 - by murdochmktg

A practice used by a gazillion social pundits, content curation is the act of finding, aggregating, organizing and distributing the best and…

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Life Marketing Sales

Are You Reacting To The Past?

October 16, 2019 - by murdochmktg

It’s only human nature to react to events that affect us, and as such, many of us are responding to the past…

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Testimonial

“Request Foods has enjoyed working with Murdoch Marketing for over 15 years. It is a pleasure to partner with a company that understands our business. Responding quickly to our customers needs is very important. Murdoch Marketing has been a company we can depend on turning around projects in a timely fashion. We look forward to working with Murdoch Marketing for many years to come.”

September 18, 2019 - by murdochmktg

​Jeff Gehres ​​​​Request Foods

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Design

Why Good Design Matters for Businesses

September 17, 2019 - by Murdoch Marketing

No matter how you look at it, design matters. Whether that’s how your product looks and functions, how your website works, how…

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Advertising Communications Creative

What Is Your Story?

August 15, 2019 - by murdochmktg

This article examines the importance of your #BrandStory and gives ‘3 Simple Tips To Make Your Brand Story Stand Out From The…

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Sales Social Media

Boost Sales Conversions Through Social Media Marketing

July 10, 2019 - by Murdoch Marketing

Studies have shown that 40% of digital consumers use social media to research brands or products. So how do you turn these…

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Communications Marketing

Compelling Words and Phrases to Prompt Website Visitors into Action

June 6, 2019 - by Murdoch Marketing

Are you looking for ways to better prompt your website visitors into a desired action? Specific words and phrases are proven to…

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Photography

Redefining The Role Visuals Play In Your Marketing Strategy

May 10, 2019 - by Murdoch Marketing

These days, a world without visuals is impossible to fathom. Marketers know all this, yet they still tend to forget about the…

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Testimonial

“Murdoch Marketing has done an outstanding job of creating a brand for Riveer instead of just a name. Murdoch has been key to developing our naming system, our common look across multiple products and our face to the customer. From trade show booths, website, videos, brochures and press releases the team at Murdoch consistently delivers excellence.”

April 20, 2019 - by murdochmktg

Doug P COO Riveer

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Testimonial

“Murdoch completely overhauled and launched new websites for two logistics-related businesses as well as ongoing maintenance and search engine optimization. Murdoch is a creative thinking, and has done great work with these projects, as well as provided valuable assistance with marketing strategy, positioning, branding and product naming, logo development, advertising campaigns. Their work greatly increased website traffic, and ultimately increased revenue for both of business.”

April 20, 2019 - by murdochmktg

Ginger StegmierVP Marketing LLamasoft

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Testimonial

“Murdoch Marketing played a significant role in repositioning Hanson Logistics during our successful transition from a regional cold storage company to a national logistics provider. Their team continues their contribution to our growth as we expand into new services and new markets.”

April 20, 2019 - by murdochmktg

​Andrew Janson ​​​​President and CEO ​​​​Hanson Logistics

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Creative Life Writing

What This Focus Group Taught Me

April 10, 2019 - by Tom Murdoch

I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…

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Communications Marketing Writing

How to Write, Optimize and Promote Blog Posts [+Checklist]

April 3, 2019 - by Murdoch Marketing

When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…

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Marketing Social Media

Knowing Your Social Community & Why It Matters

March 19, 2019 - by Murdoch Marketing

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you…

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Branding Digital Marketing

How To Ensure Digital Strategy Is Aligned With Brand Strategy

February 22, 2019 - by Murdoch Marketing

Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…

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Marketing Social Media

How To Turn Reviews Into Amazing Social Posts

February 14, 2019 - by Murdoch Marketing

Reviews make great marketing content. When a customer is researching your brand, they rely on the words and experiences of others to…

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Branding Marketing

11 Trends That Will Shape Marketing In 2019

January 30, 2019 - by Murdoch Marketing

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…

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Marketing Social Media

Back to Basics: The 5 P’s of Social Media Marketing

January 2, 2019 - by Murdoch Marketing

Are you covering all the essentials within your social media marketing strategy? One way to ensure you’re on the right track is…

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Testimonial

“Siemens Water Technologies is a world-class organization, and it’s only fitting that we partner with a marketing firm of similar caliber. Murdoch Marketing integrates seamlessly with our product marketing efforts and consistently delivers high quality communications services in a timely, professional manner.”

December 11, 2018 - by murdochmktg

Robert Bosgraaf  VP, Sales and Marketing Siemens Water Technologies

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Uncategorized

What’s in An App?

August 24, 2018 - by Jessica Meldrum

That which we call an app by any other name would smell as sweet. Okay, so today I want to talk to…

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Business Marketing Promotions

Birthday Marketing: Help Your Customers Celebrate Their Special Day

August 16, 2018 - by Stephanie Bolhuis

My birthday is approaching and boy have I been feeling the love already from some of my favorite businesses. I have been…

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Communications Leadership Marketing

It’s Not Really Me, It’s My Bokeh

August 9, 2018 - by murdochmktg

How’s your bokeh? For you marketers out there, it’s a valid question. According to Wikipedia, “bokeh is the blur, or aesthetic quality of…

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Creative Marketing Video

Genius

August 3, 2018 - by Robert Devroy

I’ve always preferred Apple over Samsung for smartphones. Both phones have great features and are everything you would want in a phone,…

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Sales SEO Technology Web

Simple Tips to Grow Your Email List

July 11, 2018 - by Jessica Meldrum

After spending hours crafting the perfect newsletter – creating exciting and relevant content, capturing vivid photos, and sharing details on upcoming events…

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Branding Marketing Promotions

‘Share a Coke’ Summer Marketing Campaign

June 29, 2018 - by Stephanie Bolhuis

One of my favorite summer marketing campaigns — Coca-Cola’s ‘Share a Coke’ campaign — has returned for its fifth consecutive summer with…

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Digital Our Work Social Media

3 Strategies Not Working on Facebook

June 15, 2018 - by Robert Devroy

Change is the only constant on Facebook. Algorithms and policies change on a weekly, if not daily basis. Consumers, and more so…

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Testimonial

“Murdoch Marketing has been instrumental in strengthening our brand position in the retail market. Their well rounded team is very responsive and continues to bring forth creative and exciting ways on how we can grow our business. Their professional approach to our goals and objectives has exceeded our expectations. Highly recommended!”

June 11, 2018 - by murdochmktg

​Steve Vogelzang ​​​​Vogelzang International

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Digital Public Relations Writing

How to Write Content That Doesn’t Flop

May 31, 2018 - by Jessica Meldrum

Whether you are writing a blog, a social media post, an educational article, or a press release, the end goal should be…

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Branding Technology Video

Market Your Brand With Facebook Live

May 24, 2018 - by Stephanie Bolhuis

As the world of video marketing continues to rise and evolve, so does the use of Facebook Live. Businesses are taking advantage…

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Advertising Branding Communications Creative Life Marketing Writing

The Best Headline You Never Saw

May 18, 2018 - by murdochmktg

Being a writer is no cake walk. In fact, being a copywriter might even be a curse. I admire people who can…

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Graphic Design Our Work Technology

Graphic Design Terminology

May 10, 2018 - by Kaylee Maddox

When communicating with a client, it’s the graphic designer’s job to make the experience as painless as possible—especially when using terminology that…

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Testimonial

“Selling to the professional market requires technical know-how and creativity — two assets Murdoch brings to the table. We know we count on them to develop a fresh approach, but one that still presents our products’ benefits to a knowledgeable buyer. That’s a winning combination.”

April 20, 2018 - by murdochmktg

​Scott Edwards ​​​​Gentex Corporation

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Advertising Branding Life

Because Everyone Has A T-Shirt

April 12, 2018 - by Stephanie Bolhuis

We just got back from our family’s first official ‘spring break road trip’. 2,300 miles total with an equal amount of memories….

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Our Work Social Media Technology

Emoji Mania: How & When to Use Emojis in Email Subject Lines

April 5, 2018 - by Jessica Meldrum

? ? ? Emoji use in email marketing campaigns has grown immensely in recent years, due in large part to the fun and convenience…

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Leadership Life Our Work

This Will Make Me Better

March 29, 2018 - by murdochmktg

I haven’t found the sweet spot in this topic yet. Let’s figure that this is the first in a series of blog…

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Creative Our Work Technology

Graphic Artist vs Graphic Designer

March 23, 2018 - by Kaylee Maddox

It’s a fairly common misconception to think that these two terms are similar—after all, they both have the word “graphic” in them….

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Creative Our Work Photography Technology

The Right Lens

March 15, 2018 - by Robert Devroy

The saying, “the right tool for the job” certainly holds true when it comes choosing a lens. Macro shots of nature and…

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Communications Creative Promotions

Ads, Everywhere

March 8, 2018 - by Mike Houseman

There’s no escape when it comes to ads. They appear virtually everywhere and we see them so often that they’re a part…

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