The Car’s Still There
I drove Volvos for years; a somewhat cool, yet logical choice in cars. Then one day I tried to pass a garbage…
Top Ten Logo Design Trends for 2020
A major trend we’ve seen over the past few years is logo simplification – the removal of excessive elements from the composition….
2020 Color Trends: The World’s Most Popular Colors
Lush Lava, Aqua Menthe and Phantom Blue … To discover which colors are on the rise, the team at Shutterstock sorted through…
“Murdoch Marketing has helped us project the right image. . . a marketing message that reflects the quality of our construction services. They lead the process, assist with strategy and develop the sales tools we need to compete and win more projects. We value their contribution to our success.”
Scott Nykerk Lakewood Construction
“I have worked with Tom Murdoch and his team for over 10 years. From day one, they have consistently delivered both messaging and creative that is always on-point. That’s not easy to do in general but especially with a complicated specialty like ours. Tom’s no-nonsense approach towards each project means they do not waste time or ask unnecessary questions. They just get it done. Their service is invaluable, and I don’t see a reason to use anyone else.”
Denise S Business Development Hospice of Holland
Turns Out My Idea about an Idea Works Better than Just My Idea.
A practice used by a gazillion social pundits, content curation is the act of finding, aggregating, organizing and distributing the best and…
Are You Reacting To The Past?
It’s only human nature to react to events that affect us, and as such, many of us are responding to the past…
“Request Foods has enjoyed working with Murdoch Marketing for over 15 years. It is a pleasure to partner with a company that understands our business. Responding quickly to our customers needs is very important. Murdoch Marketing has been a company we can depend on turning around projects in a timely fashion. We look forward to working with Murdoch Marketing for many years to come.”
Jeff Gehres Request Foods
Why Good Design Matters for Businesses
No matter how you look at it, design matters. Whether that’s how your product looks and functions, how your website works, how…
What Is Your Story?
This article examines the importance of your #BrandStory and gives ‘3 Simple Tips To Make Your Brand Story Stand Out From The…
Compelling Words and Phrases to Prompt Website Visitors into Action
Are you looking for ways to better prompt your website visitors into a desired action? Specific words and phrases are proven to…
Redefining The Role Visuals Play In Your Marketing Strategy
These days, a world without visuals is impossible to fathom. Marketers know all this, yet they still tend to forget about the…
“Murdoch Marketing has done an outstanding job of creating a brand for Riveer instead of just a name. Murdoch has been key to developing our naming system, our common look across multiple products and our face to the customer. From trade show booths, website, videos, brochures and press releases the team at Murdoch consistently delivers excellence.”
Doug P COO Riveer
“Murdoch completely overhauled and launched new websites for two logistics-related businesses as well as ongoing maintenance and search engine optimization. Murdoch is a creative thinking, and has done great work with these projects, as well as provided valuable assistance with marketing strategy, positioning, branding and product naming, logo development, advertising campaigns. Their work greatly increased website traffic, and ultimately increased revenue for both of business.”
Ginger StegmierVP Marketing LLamasoft
“Murdoch Marketing played a significant role in repositioning Hanson Logistics during our successful transition from a regional cold storage company to a national logistics provider. Their team continues their contribution to our growth as we expand into new services and new markets.”
Andrew Janson President and CEO Hanson Logistics
What This Focus Group Taught Me
I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…
How to Write, Optimize and Promote Blog Posts [+Checklist]
When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…
How To Ensure Digital Strategy Is Aligned With Brand Strategy
Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…
11 Trends That Will Shape Marketing In 2019
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…
“Siemens Water Technologies is a world-class organization, and it’s only fitting that we partner with a marketing firm of similar caliber. Murdoch Marketing integrates seamlessly with our product marketing efforts and consistently delivers high quality communications services in a timely, professional manner.”
Robert Bosgraaf VP, Sales and Marketing Siemens Water Technologies
What’s in An App?
That which we call an app by any other name would smell as sweet. Okay, so today I want to talk to…
Birthday Marketing: Help Your Customers Celebrate Their Special Day
My birthday is approaching and boy have I been feeling the love already from some of my favorite businesses. I have been…
It’s Not Really Me, It’s My Bokeh
How’s your bokeh? For you marketers out there, it’s a valid question. According to Wikipedia, “bokeh is the blur, or aesthetic quality of…
Simple Tips to Grow Your Email List
After spending hours crafting the perfect newsletter – creating exciting and relevant content, capturing vivid photos, and sharing details on upcoming events…
“Murdoch Marketing has been instrumental in strengthening our brand position in the retail market. Their well rounded team is very responsive and continues to bring forth creative and exciting ways on how we can grow our business. Their professional approach to our goals and objectives has exceeded our expectations. Highly recommended!”
Steve Vogelzang Vogelzang International
How to Write Content That Doesn’t Flop
Whether you are writing a blog, a social media post, an educational article, or a press release, the end goal should be…
Market Your Brand With Facebook Live
As the world of video marketing continues to rise and evolve, so does the use of Facebook Live. Businesses are taking advantage…
The Best Headline You Never Saw
Being a writer is no cake walk. In fact, being a copywriter might even be a curse. I admire people who can…
Graphic Design Terminology
When communicating with a client, it’s the graphic designer’s job to make the experience as painless as possible—especially when using terminology that…
“Selling to the professional market requires technical know-how and creativity — two assets Murdoch brings to the table. We know we count on them to develop a fresh approach, but one that still presents our products’ benefits to a knowledgeable buyer. That’s a winning combination.”
Scott Edwards Gentex Corporation
Because Everyone Has A T-Shirt
We just got back from our family’s first official ‘spring break road trip’. 2,300 miles total with an equal amount of memories….
This Will Make Me Better
I haven’t found the sweet spot in this topic yet. Let’s figure that this is the first in a series of blog…
Graphic Artist vs Graphic Designer
It’s a fairly common misconception to think that these two terms are similar—after all, they both have the word “graphic” in them….
The Right Lens
The saying, “the right tool for the job” certainly holds true when it comes choosing a lens. Macro shots of nature and…
Ads, Everywhere
There’s no escape when it comes to ads. They appear virtually everywhere and we see them so often that they’re a part…
