The Car’s Still There
I drove Volvos for years; a somewhat cool, yet logical choice in cars. Then one day I tried to pass a garbage…
I drove Volvos for years; a somewhat cool, yet logical choice in cars. Then one day I tried to pass a garbage…
A major trend we’ve seen over the past few years is logo simplification – the removal of excessive elements from the composition….
Lush Lava, Aqua Menthe and Phantom Blue … To discover which colors are on the rise, the team at Shutterstock sorted through…
Scott Nykerk Lakewood Construction
Denise S Business Development Hospice of Holland
A practice used by a gazillion social pundits, content curation is the act of finding, aggregating, organizing and distributing the best and…
It’s only human nature to react to events that affect us, and as such, many of us are responding to the past…
Jeff Gehres Request Foods
No matter how you look at it, design matters. Whether that’s how your product looks and functions, how your website works, how…
This article examines the importance of your #BrandStory and gives ‘3 Simple Tips To Make Your Brand Story Stand Out From The…
These days, a world without visuals is impossible to fathom. Marketers know all this, yet they still tend to forget about the…
Doug P COO Riveer
Ginger StegmierVP Marketing LLamasoft
Andrew Janson President and CEO Hanson Logistics
I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…
When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…
Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…
Robert Bosgraaf VP, Sales and Marketing Siemens Water Technologies
That which we call an app by any other name would smell as sweet. Okay, so today I want to talk to…
My birthday is approaching and boy have I been feeling the love already from some of my favorite businesses. I have been…
How’s your bokeh? For you marketers out there, it’s a valid question. According to Wikipedia, “bokeh is the blur, or aesthetic quality of…
After spending hours crafting the perfect newsletter – creating exciting and relevant content, capturing vivid photos, and sharing details on upcoming events…
Steve Vogelzang Vogelzang International
Whether you are writing a blog, a social media post, an educational article, or a press release, the end goal should be…
As the world of video marketing continues to rise and evolve, so does the use of Facebook Live. Businesses are taking advantage…
Being a writer is no cake walk. In fact, being a copywriter might even be a curse. I admire people who can…
When communicating with a client, it’s the graphic designer’s job to make the experience as painless as possible—especially when using terminology that…
Scott Edwards Gentex Corporation
We just got back from our family’s first official ‘spring break road trip’. 2,300 miles total with an equal amount of memories….
I haven’t found the sweet spot in this topic yet. Let’s figure that this is the first in a series of blog…
It’s a fairly common misconception to think that these two terms are similar—after all, they both have the word “graphic” in them….
The saying, “the right tool for the job” certainly holds true when it comes choosing a lens. Macro shots of nature and…
There’s no escape when it comes to ads. They appear virtually everywhere and we see them so often that they’re a part…