What This Focus Group Taught Me
I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…
I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…
When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…
Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you…
Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…
Reviews make great marketing content. When a customer is researching your brand, they rely on the words and experiences of others to…
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…
Are you covering all the essentials within your social media marketing strategy? One way to ensure you’re on the right track is…
Robert Bosgraaf VP, Sales and Marketing Siemens Water Technologies
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