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Articles & News

Creative Life Writing

What This Focus Group Taught Me

April 10, 2019 - by Tom Murdoch

I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…

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Communications Marketing Writing

How to Write, Optimize and Promote Blog Posts [+Checklist]

April 3, 2019 - by Murdoch Marketing

When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…

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Marketing Social Media

Knowing Your Social Community & Why It Matters

March 19, 2019 - by Murdoch Marketing

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you…

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Branding Digital Marketing

How To Ensure Digital Strategy Is Aligned With Brand Strategy

February 22, 2019 - by Murdoch Marketing

Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…

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Marketing Social Media

How To Turn Reviews Into Amazing Social Posts

February 14, 2019 - by Murdoch Marketing

Reviews make great marketing content. When a customer is researching your brand, they rely on the words and experiences of others to…

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Branding Marketing

11 Trends That Will Shape Marketing In 2019

January 30, 2019 - by Murdoch Marketing

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…

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Marketing Social Media

Back to Basics: The 5 P’s of Social Media Marketing

January 2, 2019 - by Murdoch Marketing

Are you covering all the essentials within your social media marketing strategy? One way to ensure you’re on the right track is…

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Testimonial

“Siemens Water Technologies is a world-class organization, and it’s only fitting that we partner with a marketing firm of similar caliber. Murdoch Marketing integrates seamlessly with our product marketing efforts and consistently delivers high quality communications services in a timely, professional manner.”

December 11, 2018 - by murdochmktg

Robert Bosgraaf  VP, Sales and Marketing Siemens Water Technologies

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