What This Focus Group Taught Me
I’ve been on both sides of focus groups, as moderator (way down my skillset list, BTW) and as participant. Furniture design, fabrics,…
How to Write, Optimize and Promote Blog Posts [+Checklist]
When used in the correct way, a blog can be an effective marketing tool. Providing great content, making sure your posts are…
Knowing Your Social Community & Why It Matters
Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you…
How To Ensure Digital Strategy Is Aligned With Brand Strategy
Most marketers today are well-versed in digital tactics, but when it comes to connecting those tactics to broader brand strategy, many are…
How To Turn Reviews Into Amazing Social Posts
Reviews make great marketing content. When a customer is researching your brand, they rely on the words and experiences of others to…
11 Trends That Will Shape Marketing In 2019
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized…
Back to Basics: The 5 P’s of Social Media Marketing
Are you covering all the essentials within your social media marketing strategy? One way to ensure you’re on the right track is…
“Siemens Water Technologies is a world-class organization, and it’s only fitting that we partner with a marketing firm of similar caliber. Murdoch Marketing integrates seamlessly with our product marketing efforts and consistently delivers high quality communications services in a timely, professional manner.”
Robert Bosgraaf VP, Sales and Marketing Siemens Water Technologies
