Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want?
As marketers, we know how to tell a story, but oftentimes that falls short in our social content. Why? I believe that it starts with the people you are trying to reach, your audience. When creating content for social, community managers should first ask themselves “why would they care?” Start with this level set as a way to ground your brand’s approach to social.
Take a look at this article posted from Social Media Informer: Knowing Your Social Community & Why It Matters